Hello, my name is Naila but I also go by Nelly. I've always admired and had a deep fascination for the glamorous and feminine 1950's, drawing style inspiration from icons such as Elizabeth Taylor and Audrey Hepburn.
Whilst studying at University, I started designing dresses and bringing my creations to life by having them custom and tailor made. Family and friends would often ask about my outfits, so I began taking custom orders. The feedback I received led me to start thinking about creating my own business. The idea of creating an online outlet where my designs could reach a worldwide audience was born - and here we are!
In my spare time I'm an avid reader and enjoy writing (under a pseudonym ). I have a special interest in astronomy, classic interior design, nature & photography, and enjoy traveling with my family, splitting my time between Dubai and London.