Hello, my name is Naila but I also go by Nelly. I've always admired and had a deep fascination for the glamorous and feminine 1950's, drawing style inspiration from icons such as Elizabeth Taylor and Audrey Hepburn.
Whilst studying for my BA (Hons) Degree at the University of Exeter, I started designing dresses and bringing my creations to life by having them custom and tailor made. Family and friends would often ask about my outfits, so I began taking custom orders. The feedback I received led me to start thinking about creating my own business. The idea of creating an online outlet where my designs could reach a worldwide audience was born - and here we are!
In my spare time I'm an avid reader and enjoy writing (under a pseudonym ). I have a special interest in astrology, classic interior design, photography and enjoy traveling with my family, splitting my time between Dubai and London.